Valentine's day being one of them. 30 or so years ago it wasn't even noticed in Australia; we knew about it from TV and the movies but it was just one of those things those 'crazy yanks' did. But commercialism won and it's become something of an event back in Australia. Not that I ever did anything about it (maybe that's why I'm in my third marriage ).
Last week in Dallas I happened to notice a rather prominent sign attached to a restaurant. It read 'Get your chocolate dipped strawberries early!'. I wondered; 'early for what?'. It wasn't until today that the penny dropped.
Oh and did I do anything about it this year? Nope!