If you've never heard an advertisment, on the radio, for cars in the USA you have a treat ahead of you! A 30 second spot usually consists of about 15 seconds of fluff about how if you're not driving an XXX you're going bald, not getting enough sex and have halitosis. That or you're not a dynamic go-getting 20something power broker about to solve world hunger in between brokering a world shattering deal and being kind to kittens. You get the idea.
After that initial 15 seconds you get another 5 seconds of how this particular dealership has the best deal. Ho hum.
The final 10 seconds is incredible. I've never heard anyone talk so fast! X does not apply, not subject to Y, loyalty bonus of such and such, residency restrictions... etc etc. I reckon the average dealership manages to cram 15 outs into that final 10 seconds!
So this weekend Lou Grubb Ford, Scottsdale, are advertising a 'dollar below invoice sale'. Yes, you heard right! They'll sell you any car on their lot for one dollar below invoice. Sound too good to be true? Uh huh. In that final 10 second gabble is this gem. 'Invoice may not reflect true dealer cost.'.
How can that possibly represent adherence to any kind of fair advertising code let alone a reasonable state requirement for accurate advertising?
For the record: I drive a Kia.
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